Creative avatars

The Problem

For the Mexican market, the online gambling platform needed a loyalty system that was not only playful but also culturally relevant. The challenge was to design visual elements that would truly resonate with the local audience while setting the brand apart from its competitors.

Our Solution

The solution lay in authentic cultural inspiration: we built the avatars around the vibrant and imaginative world of alebrijes, iconic figures in Mexican folk art. These colorful, mythical creatures perfectly complemented the brand’s visual identity, creating a unique, character-rich, and culturally familiar experience within the loyalty system.